The coffee chain says its new ‘upscale’ store format has been designed to meet increasing demand for elevated coffee and culinary experiences among Vietnamese consumers
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The specialty coffee shop caters to increasing consumer appetite for premium products and experiences | Photo credit: Seedcom
Vietnamese coffee chain The Coffee House has launched a new ‘exclusive and upscale’ coffee shop brand – SIGNATURE by The Coffee House.
Located at the Crescent Mall shopping centre in Ho Chi Minh City, The Coffee House said the specialty coffee shop caters to increasing consumer appetite for premium products and experiences across the country.