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Peanut butter pasta could be this year’s ‘Nigella effect’ dish | Nigella Lawson

Fifteen years since she doubled sales of goose fat after endorsing it in a roast potato recipe on TV – and two since she meecro-wah-vay-gate– Nigella Lawson has revealed her bid for this year’s Nigella effect. And, promisingly, it’s cost-of-living friendly.

The anointed product this time round is peanut butter, the key ingredient in her “dreamy creamy” peanut butter pasta, and part of a new series of budget-friendly recipes created by the queen of “food kitsch” with the delivery company Ocado.

‘You then mix the peanut butter and water into a paste. It takes time but eventually morphs into a
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