It’s for anyone with an interest. But I have to admit, I especially love the idea of persuading people who think they’re not at all interested in vegetarian food that they are, that it’s delicious, that it’s approachable, that it’s very much for them.
Was it always called The Veggie?
One of the rejected names was Totally Herbaceous, which didn’t get far because it’s too long and very silly and no one liked it. We all immediately liked The Veggie — it just felt warm, friendly and inviting. And that idea came from Owen Dodd, an engineer who worked on