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Virtual kitchens, brands trending as off-premises dining surges

Keith Nunes 2019KANSAS CITY — The food delivery service DoorDash made a splash in late 2019 with the introduction of its first ghost kitchen in Redwood City, Calif. Nearly two years and one pandemic later, restaurant industry investment in off-premises concepts is accelerating and will create new opportunities and pressures for food and beverage product developers.

Research published by the National Restaurant Association (NRA) in 2019 found off-premises dining accounted for 60% of foodservice occasions, and nearly 80% of restaurant operators said developing an off-premises strategy was a priority. Then the COVID-19 pandemic hit, and what was a strategic priority became a

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Trending food: Six virtual food brands for delivery and takeaway

the pop-up's Instagram page, With Covid-19 curbs easing from tomorrow, Order on website., Order here., on website,

Coop, by modern izakaya Neon Pigeon, also offers burgers, rice and salad bowls.

SINGAPORE – As dining in remains off-limits for now, some food and beverage owners have forged ahead with new virtual brands that are available only for delivery and/or takeaway.

They include Dishoom, which offers contemporary Indian cuisine, and Ciao Chow, which serves pasta.

Both brands are by Mr Shaun Leong, 35, and Ms Joanne Toh, 28 – the couple behind Wildfire Burgers in Bencoolen Street, which made a comeback in June last year after closing in 2019.

Seafood restaurant Nude Seafood has launched Nudo Nihon (Nude Japan

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